KFC is arguably one of the most recognized brands in the world, and Colonel Sanders is one of a select group of pioneers who helped give it the value that modern franchising has today.
Lying about his age, he joined the U.S. Army. In 1906 he was stationed in Cuba. But anecdotally, his rank of colonel did not come from his military career, but from a title he had been given honorarily by Kentucky Governor Ruby Laffoon in 1935, in recognition that he served such popular food and was a superb representative (a sort of ambassador for the state of Kentucky, hence his appointment as Kentucky colonel. But he was awarded it again in 1950 by Governor Lawrence Wetherby.
Among other activities and given his versatility and sales skills, he managed a gasoline service station and even became secretary of the Columbus, Indiana Chamber of Commerce.
His original restaurant was a kitchen table that he placed in front of the gas station and eventually opened Sander’s Café, his first real restaurant, which was just across the street from the gas station.
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KFC is the world’s largest fried and rotisserie chicken chain, offering complete meals and snacks in nearly 10,000 restaurants around the world. As of the first quarter of 1997, KFC has operations in more than 76 countries. From Shanghai to Sao Paulo, Saudi Arabia to New York. At KFC, the sun never sets.
During 1996, KFC’s worldwide system had nearly $8.2 billion in sales. In one of KFC’s main markets (the United States), sales increased due to the introduction of new products such as: Rotisserie Chicken, Fajitas or Chicken Strips and Chicken Pie. Thus, KFC closed 1996 in this market with incremental sales of more than 6%. The work done during 1996 in this important and globally competitive market, placed KFC as one of the best among comparable chains of its type.
In addition to the services offered in the restaurants, such as dining and Drive Thru, home delivery is also offered in some branches around the world. We are even testing with sister chains such as TacoBell to offer both products in the same location (Combos).
Kfc at home
Kentucky Fried Chicken, officially known by its acronym KFC, is an American fast food restaurant chain specializing in fried chicken, founded by Harland D. Sanders, which belongs to the Yum! Brands. Headquartered in Louisville, Kentucky, it has more than 22,000 restaurants in 150 countries and is second only to McDonald’s in terms of franchising. The group’s origins date back to the early days of its founding.
The origin of the group dates back to 1939, when Harland D. Sanders began preparing crispy chicken in a restaurant in North Corbin (Kentucky) from a recipe with eleven spices and flavorings. However, it was not until 1952 that the first KFC franchise opened in Salt Lake City, Utah.
Later, the multinational tobacco company R. J. Reynolds acquired Heublein in 1982 and took control of all its businesses, including KFC. The new owners controlled the growth of KFC franchises in the United States and began an expansion of the brand abroad, opening its first restaurants in Europe. By 1983 the group had 4,500 locations in the United States and more than 1,500 in 54 countries, making it the third largest U.S. company with the most overseas locations, surpassed only by McDonald’s and Subway. In 1983, the group had more than 4,500 locations in the United States and more than 1,500 in 54 countries.