What is Canon Auto Optimizer?


From the moment light passes through the lens, the EOS 5D Mark IV captures every nuance, color and detail. Once again, Canon has introduced more detail in every dimension thanks to a new sensor capable of extraordinary clarity. See the world like never before.

The perfect accessory for any visual storyteller, our Canon Photo Guide app gives you access to expert, personalized knowledge and content when you need it most to bring your stories to life.

Exposure information: shutter speed, aperture value, ISO speed (always visible), AE lock, exposure level/compensation, flash metering, spot metering circle, exposure warning, AEB, metering mode, record mode


Canon’s Chroma Optimizer ink technology helps achieve uniform gloss when printing on glossy and semi-matte paper. When applied to the entire printed image, Chroma Optimizer ink regulates the reflectivity of the surface to provide natural color reproduction in the finish.

Bronzing is the difference in brightness and hue that is observed on the surface of a digitally printed image when viewed at a certain angle.  This effect is produced in pigmented ink prints due to the different amounts of ink and degrees of absorption of the paper on satin, glossy or semi-matte surfaces.

The way to minimize this effect is to apply a layer of gloss-equalizing varnish over the entire surface of the image in proportion to the ink densities already present, which when mixed with them, creates a uniform and regular finish, like that of chemical prints.

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This compact camera is equipped with high resolution, HD video recording capability and advanced features such as WiFi, in an ergonomic black body structure. Hence, it is positively rated within the user community.

Considered one of the best compact cameras available on the market today, the PowerShot G7 X Mark II has high-end attributes in terms of the quality and resolution with which it captures both photos and videos.

It has been equipped by its manufacturer with a maximum photo resolution of 20.1MP, which guarantees professional quality and style images, regardless of the lighting, because it has an automatic brightness optimizer correction. At the same time, the camera is equipped with sensors for sharp focus enabled by HS System, which combines a 1.0-type back-illuminated CMOS sensor and Digic 7 processing power.

Thanks to these elements, each of the captured pictures will have better optics, with a precision that is given by the f/1.8-2.8 lens and ISO expandable to 12,800. In addition to these details, the camera is equipped with an optical stabilizer of intelligent properties, with four steps and IS technology for double detection.

Canon EOS M50 Mark II

Both the 24.1MP APS-C CMOS sensor and DIGIC 8 image processor are used to deliver high sensitivity and fast camera performance to suit both still image and video applications.  A flexible ISO range of 100-25600, with an expandable ISO 51200 setting, accommodates work in a variety of lighting conditions, and processing capabilities minimize noise and enable Auto Lighting Optimizer for remarkable clarity in various shooting situations.  UHD 4K video recording is also supported at 23.98 fps, along with Full HD 1080p60 and HD 720p120 settings for slow motion recording.  Vertical video recording is also supported, as well as a clean HDMI output for high-resolution, high frame rate transmission.  In addition, the processor offers a 10 fps continuous shooting speed, a fast camera startup time.

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